On April 25, 2013 we had the chance to meet Alina Wheeler, author of the book Design Brand Identity. This book is a comprehensive and invaluable guide to the process of designing and maintaining a brand, and it’s principles has guided innumerable brands around the world.
AIGA Raleigh invited Alina Wheeler to speak at the Burns Auditorium on the NCSU campus. As an active member of AIGA Raleigh I volunteered to create the Facebook FanPage for the event. As a result of the team efforts the event was sold out and it was a success.
Alina stated that ‘technology is so proactive that people are investing in big data over big ideas, everyone is branding themselves to gain an advantage in the marketplace. These are fiercely smart people who do not understand the powerful asset of design’.
Facebook Fan Page: https://www.facebook.com/pages/AIGA-Raleigh-presents-Alina-Wheeler/106759176186326
More about the event:
Recap | Alina Wheeler: Designing Brand Identity – http://raleigh.aiga.org/recap-alina-wheeler-designing-brand-identity/
To get more interesting articles about the industry insights follow me on Facebook at https://www.facebook.com/SaraEloiseMartinez