De Barcelona Shapes-up to Fit Into a New Branding
Pixelscut just launched the Summer Website for Boutique “De Barcelona”, a spanish clothing boutique for women based in Guatemala City with more than 16 years of service.
The goal was to give a fresh look to the store. The strategy: I designed a new logo trying to accomplish a reminder of Barcelona’s culture. Pixelscut also created new tags for their clothes, with a satin matte material, giving them a more sophisticated and elegant feel. The Website: A modern one page website utilizing the store’s new collection photos in a clean background with drastic fonts. The website was coded in HTML5 with crossbrowser and multiple device viewbility. You can check it out DeBarcelona Boutique We complemented the website with an email blast sent the day that the new collection was placed in their stores. Social Media: Pixeslcut integrated their facebook fanpage throughout different platforms of the campaign.
We have plans on increasing the social media in their strategy. We’ll keep you posted for more!
- Sara Martinez is a passionate designer for web, mobile and print. In 2004, she won Best Portfolio Award at the Art Institute of Fort Lauderdale. In 2005 she taught "Human Interaction Design" at the University Francisco Marroquin, Guatemala. Her work has been published in websites such as MovieTickets.com, Univision.com, Amazon.com, MSN.com, AOL.com, Disney.com, MTV Networks and CBSSports.com.